New Jersey’s craft beers, ciders and other alcoholic beverages could get a boost from a new promotion and grant program that cleared the Assembly Commerce, Economic Development and Agriculture Committee on Thursday.

Assemblyman Alex Sauickie (R-Ocean) sponsors the bill (A4799) to encourage retailers to carry, sell and promote local craft beverages through special signage and a $2,500 grant. 

“New Jersey’s independent brewers take pride in crafting a high-quality product with carefully sourced ingredients often from local farms. And now, with the increased quantities they can produce under law, there is a greater opportunity to showcase and sell their craft beverages outside of the taproom. This legislation is about increasing those retail sales opportunities for our local breweries and distilleries. They can grow their business, and more adults can come to know and enjoy an alcohol beverage created by Jersey’s talented craft brewers,” Sauickie said. 

The legislation directs the New Jersey Economic Development Authority and Division of Travel and Tourism to develop a craft beverage retailer promotion and grant program. Retailers who derive at least 10% of their annual sales from New Jersey craft beverages would qualify for a special certification and signage. Certified retailers and breweries, distilleries or other licensed craft alcohol beverage producers could apply for grants to purchase goods, services or equipment that support the sale and promotion of New Jersey’s craft alcohol beverages. 

According to the national Brewers Association, there were 168 craft breweries in New Jersey in 2024, a 425% increase in just 10 years. More than 180,500 barrels of craft beer are produced every year. However, New Jersey has the 41st lowest craft breweries per capita rate among states, while neighboring Pennsylvania and New York ranked 18th and 29th. 

“New Jersey needs programs like this to support the success of craft breweries. In just the past few years, they endured Covid shutdowns and navigated burdensome government regulations, but their dedication to their craft has proven resilient,” Sauickie said. “The industry should be a source of pride for this state and I want to make sure our local businesses get the spotlight they deserve for both selling and making craft brews.”